I posted content that I think could be helpful and
interesting to my audience as well as content that I thought could be a
platform for engagement. The post about
events at Ciro’s lets people know that we are a member of a local beer
community and we support community events.
We also are providing a service to members by telling them about cool
events they didn't know about or might not have remembered, or needed a bit of
extra encouragement to attend. By
supporting Ciro’s we build a rapport that can encourage Ciro’s to support us in
return. Since they serve a lot of craft
beers and are on the craft beer tour circuit in PB, maybe that can be helpful
in the long run. The post about a
brewery in Canada introduces people to an interesting brewery they may not have
heard of and at the same time gives some insights into a few different ways to
think about green brewing. I put a
question out there about if anyone had had that beer or could pick it up for us
just as an open-ended conversation starter to see if we could engage anyone
with that. Then the question about
bottles I put out there because I did a little research on recycled bottles and
I've heard that it’s more environmentally-friendly to use bottles than cans
because of the way each product is recycled, however, I haven’t found any
wholesale bulk recycled bottle distributors.
If anyone in the community has, that would help me out. Also, I think putting the question out there
could engage people who do have answers or even have the same question while at
the same time just putting the thought about recycled bottles in peoples’
minds.

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