Monday, April 7, 2014

Blog Categories

On my blog I might use the following categories to start off with, and then I would probably refine this list as I developed more and more content:

-Green Breweries and Beers
-Planning to Green a Brewery
-Heating, air conditioning, and plumbing
-Brewing, bottling, and canning
-Distribution
-Ingredients
-Events
-Odds and Ends

Organizing in this way will help me remember to touch on a variety of issues that are likely to be of interest to our target audience.  Each issue relates to green brewing in a different way.  Some of the issues are specifically relevant to certain individuals within a brewing operation and will help us focus energies toward all the different players who are important in the grand scheme of green brewing.  Hopefully we can attract readers from different parts of a brewing company and gain advocates for green brewing practices across company leadership.  By gaining more informed advocates for green brewing, we increase the likelihood that a company will ultimately decide to invest in green brewing engineering.
I posted comments on Sonja Begonia’s blog, Craig Stevens’ blog, and Devon Pinto’s blog.

No comments:

Post a Comment