In the advertising and campaign performance category I think
I might use advertising reports when I do any ad campaigns and I would plan to
use the SEO feature in order to get a better sense of where people are getting
to my site from. I would like to use the
mobile ads measurement once I had the mobile integration up and running just to
see if anything looked different among mobile users and I could catch any
issues with the mobile functionality and correct or capitalize on them.
I would probably not track by campaign at first because I do
not foresee running multiple campaigns at once, and I would not initially do
cost data import because my campaign expenditure would be small enough to where
I probably don’t need to have my spending tracked for me in the system at
first.
Annotations seems really nice. It is annoying to have to just remember why
you’ve seen spikes at different times, whether it was because a campaign you
did or a news story that you were featured in or an event you held. Annotating allows you to note the perceived
reasons for trends so you don’t forget when reviewing data long after the
causes of spikes are done.
I might use custom reports if the company grows and we need
to share data in that format. While it’s
just me and my husband I don’t need to be able to create a special report for
anyone yet. Dashboards on the other hand
will let me look at my most important things every time I go into analytics
quickly and easily. I’d definitely use a
dashboard.
I probably won’t have enough initial traffic to justify
real-time data, even when I do campaigns, so I’d probably skip that unless I
got really obsessed with what’s going on or really needed to figure out some
problem or something.
Audience data reporting could be useful to help me correct
any misperceptions I have about who my audience is, or help me attract certain
segments that I should be attracting that I’m missing.
Map overlay sounds awesome.
I would definitely want to see that to see where some of my potential
markets are.
I would want to filter out my own company and my family as
much as possible from the analytics data, so I would want to use the filter app
to only look at certain types of traffic.
We don’t need user permissions until the company grows and
we have people who we don’t want to mess things up. J
We don’t have any apps yet, so we’ll wait on application
analytics until we do.
Alerts and intelligence events sounds cool. It would be nice to have running in case anything
causes a spike when we are not watching for it.
Then we could do some research to figure out why and possibly prepare
for any consequences of the spike.
Site search sounds cool.
We could use that to see what our site visitors wish we had or are happy
to discover that we have or what they had trouble noticing on our site.
Site speed analysis seems really useful not only for
customer satisfaction but also for SEO.
I’d want to use that.
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