Week 11 Monday post

Everything you do on social media, as a business, will be marketing in some way or another.  When you share an event or post tips, you market yourself as a helpful, in-the-know resource.  When you post photos, you are creating a brand identity that you hope will draw people to your product or service.  Etc.  It seems like the best way to draw people to your other platforms from social media is to provide a hint at content that they want to see more of.  If you post a headline for a blog with an awesome image and people want to read the blog, you don’t have to say, “check out my web site to learn more.”  People know that they just click on the blog and they’ll be taken to a space that you own – your blog home or your web site – where that content lives. 

Another approach is to give them an opportunity to get something they want.  These are the campaigns like “first 100 people to like our page get a free back massage.”  If someone wants your giveaway and doesn’t hate your company, there’s a good chance they’ll like your page or retweet your post or whatever you want them to do.

I don't want to actually post these on Facebook because I don't know the top 5 ways to save water in brewing or how to save $ on your brewery's electrical bill, and I don't want to buy people beers, but here are a few headlines I could post on Facebook and/or twitter to generate interest.   The first two, I would link back to my blog, which automatically gets people into my company's territory.  I could post those on facebook and twitter.  I'd use pictures like the ones inserted below as well.

Top 5 Ways to Save Water in Brewing

Save $ on Your Brewery’s Electrical Bill with this 1 Simple Trick

The first five people to like our Facebook page get a $10 gift card for a beer at Taproom!