Week 12 - Additional Tools

Google Maps – It could be cool to make our own map of different breweries around the country or the world that are implementing cool sustainable strategies.  We could use different color pins for different things like blue for water strategies, green for energy, brown for ingredients or something.  We could also show the breweries we have worked on.  We could embed the map on our web site.

LinkedIn – This can be especially useful for the endorsements feature.  When we work with people we can connect with them on LinkedIn and they will have an opportunity to give us relevant endorsements.  Similarly, we can reach out to specific professionals using LinkedIn and they can see the skills we have already been endorsed for an even any recommendations we’ve received.

Meetup – this could be cool to do sustainable brewery tours with people who are interested, kind of build momentum for the idea.

Google + - I haven’t really used Google + much, but I like the idea of joining communities instead of just individual following.  It seems a lot like Facebook in many ways except for that one and for the on-screen hangouts.  It seems like if there was ever a need to interact with a business that was not geographically close, this hangout feature might be something to try.  I’ve used skype for business before, and this seems similar but with more features.

All of these should be related to everything else I do.  Everything should connect to everything else, Meetups should be highlighted on our web site, in our newsletter, blog, facebook and twitter.  Updates to our map should be highlighted in the same way.  The same posts we put on Facebook and Twitter will often be appropriate to also post on LinkedIn.  Google +, since it seems like Facebook, we would use in a similar way and always cross-post everything to the max so that whoever is on one platform is not missed because we only posted to a different platform.  The main considerations would be whether or not content was appropriate to that platform and then the format in which we package the content in order to make it work for that platform.