We could do a special on preliminary audits. My feeling is that initial consultations
should be basically free –talking with an engineer or other representative to
learn about the possibilities is basically a sales pitch. But an initial audit where someone comes to
your brewery and analyzes a part of your system and highlights some of the
strategies you could put into place might be something we could give a discount
on. I wouldn’t do a groupon or a living
social since ours is a business-to-business model. It would have to be in a
trade magazine or through a google group or on facebook or something. But it is definitely something to think
about. This is especially true if we can
create a process by which we offer value in the initial audit alone but make it
clear what the impact would be if the client were to decide to invest in a more
significant assessment and potential adjustments.
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