I would imagine sending a newsletter out about once a
month. It depends on how frequent we can
keep up the blogs. To stay more relevant
with industry news I would prefer to send emails out twice a month, but I don’t
know if that’s feasible given the initially small size of the company.
I like the idea of the welcome email. I would plan on creating a standard welcome
email that goes to new subscribers. I
haven’t actually received many of these, but I think it’s a nice touch.
A portion of every blog I post would have the potential to
be included as content in my email newsletters. A picture and a headline at least would be
nice to include with a little bit of content to hook them into the full blog. I like seeing this in a newsletter because it
makes me feel like I can catch up on anything I’ve missed if I want to. If someone has taken the initiative to sign
up for our emails, I want to give them that same sense that I will honor that
by catching them up on what they’ve missed as much as is reasonable.
It might also be good to have a section of relevant news in
green brewery engineering, which I don’t really generate the content for but I
pull in a few important headlines for each newsletter. This gives our customers a central hub from
which to find the most relevant news to their interest in green brewing. This provides users with a specific filter
for news from a lot of different sources sifted for nuggets that are useful in
the context of green brewing engineering.
It also lets them off the hook for following lots of different news sources,
which can be time-consuming and overwhelming. I could imagine that our company might develop tools or materials for implementing greening practices that don’t require engineering. Those kinds of resources would be good to highlight in the newsletter somehow. That gives our subscribers some things they can use for free to meet their overall goals and then we can be the company that fills in the gaps when the work is not so easy without expertise.
A schedule of upcoming events could be good if there are enough that are relevant. It might also work to just bring in advertisements for relevant events, like widgets for upcoming conferences and such. That way subscribers know that they will be clued into the most important events in this field and won’t miss a major opportunity.
Great stuff! As a craft beer consumer, I'd like to receive updates on which breweries are using your technology, which breweries have recently released flavors I enjoy (black lager, porter), and which companies have recently become, or have always been, organic (e.g. Eel River, Uinta).
ReplyDeleteSweet! Thanks for your input John!
DeleteI agree as well and you might also include new recipes you are working on. not the exact recipe, but the flavor you are trying to achieve.
ReplyDeleteYou could also highlight flavors that you have discovered and recommend.
Thanks Craig! This company would not actually be a brewery. It would be an engineering consulting firm for breweries. It might be cool though to highlight recipes of our clients, especially when they are using locally sourced or organic ingredients. :-)
DeleteHi Shelby;
ReplyDeleteThese are fantastic ideas-love the idea about including portion of most recent blog posts and then linking to them, as well as sharing industry resources and events. I think this creates trust with your readers, because your company is willing to share free resources and send your readers elsewhere from your newsletter [ie, to another website/blog], without any gain or monetary return on your part. Education and sharing resources also positions you as an industry expert, according to our class readings this semester, and shares your passion and enthusiasm for your field, as well.
Excellent ideas and post.
Laurie
Thanks Laurie!!
DeleteI like the idea of including green information in your newsletters. Everyone is becoming really interested in living and contributing to a green and healthy world. I think this would gain a lot of interest.
ReplyDeleteThanks Devon - I hope you're right! :-)
DeleteI think that making the newsletter an informational hub is a great idea. Frequently I search my email looking for a specific piece of information. Additionally, it will give people an incentive to hold on to the email instead of deleting.
ReplyDeleteGood point Sonja! Thanks for your input. :-)
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